Travel & Tourism
Photo: Kasbah Toubkal, Morocco, by Minu Chawla
As a boutique tourism development consultancy, RoadsWellTraveled Advisory helps destinations (local, regional or national), tourism organisations and brands define their identity and unique selling proposition, articulate it through authentic and sustainable tourism products, and bring these products to market through strategic planning, product development, and project management.
STRATEGY & PLANNING
Insight-driven strategies for destinations, tourism organisations and travel brands that assimilate the local ecosystem, deliver impact to residents, and immersive experiences to tourists.
Destination Assessment, Masterplanning, Product-market fit assessment, Feasibility Studies, Benchmarking and other qualitative and quantitative analysis to develop destinations for the long term.
Development of sustainable, cultural and adventure products within the destination.
Primary and secondary research to aid sustainable strategies and sound decision making.
[CLIENT NAME CONFIDENTIAL]
SUSTAINABLE TOURISM DEVELOPMENT FOR LIVELIHOOD IMPROVEMENT IN SEVERAL DESTINATIONS ACROSS INDIA
Destination Selection Framework and Phased Roadmap Development
RoadsWellTraveled was engaged by the client to develop a framework for selecting destinations from a pool of locations spread across India, leading to a recommendation of candidates for tourism development. Informed by consultations with stakeholders, private sector, and government entities, an assessment of the tourism potential, and a situation analysis of tourism in all locations, the study suggested a phased roadmap for tourism development for selected destinations. This study also serves as a precursor for in-depth, site-specific destination development strategies for selected destinations as a subsequent phase of the larger project, expected to begin in Q1, 2024.
MINISTRY OF TOURISM, GOVERNMENT OF INDIA
SWADESH DARSHAN 2.0
Tourism Product Planning and Design
Swadesh Darshan 2.0 is Ministry of Tourism, Government of India’s flagship development scheme that envisages development of sustainable and responsible tourist destinations in the country by adopting the Destination Centric Approach. By assessing potential themes for destination development, conceptualising tourism products and experiences, identifying interventions to enhance tourist expenditure, and developing interventions to ensure social and economic sustainability aspects, the RoadsWellTraveled team is contributing to the tourism destination development of 10 destinations in the states of Gujarat, Goa, Kerala, Andhra Pradesh and Meghalaya.
ASIAN DEVELOPMENT BANK
ECO-TOURISM DEVELOPMENT FOR EMPOWERING RURAL YOUTH AND CONSERVING NATURAL RESOURCES IN MEGHALAYA
Regional Tourism Potential Assessment and Masterplans Evaluation
RoadsWellTraveled was engaged by the Asian Development Bank to conduct an inventory of the current tourism system, the tourism stakeholders, review the current patterns of travel to/within Meghalaya in India's North Eastern Region, and thereby identify the potential for eco-tourism enhancement and improved youth involvement whilst safeguarding the conservation of the area. RWT also assisted in the initial evaluation of masterplans commissioned by the Government of Meghalaya's Tourism Department, and the constituent infrastructure projects being considered to be included in the state's tourism development plans
SAUDI TOURISM AUTHORITY
Project Management & Strategic Framework Development
RoadsWellTraveled, together with the prime consultant, served as the Project Lead in designing a framework for the Saudi Tourism Authority for the evaluation and recognition of the country's experiential tourism products and stakeholders. Saudi Arabia has emerged as the most exciting global destination in the last couple of years, with concerted efforts towards presenting itself as an authentic and sustainable destination. Through this project, we assisted the Saudi Tourism Authority in advancing towards its goal of recognising immersive and experiential tourism products, while providing a structured framework for coordination within the ecosystem.
EU ECOTANDEM PROGRAMME
Member of the High-level Advisory Board
Scouting Sustainable Innovation in the Tourism Industry
The EU ECO-TANDEM PROGRAMME is co-funded by the European Union, to boost sustainable tourism development through transnational cooperation and knowledge transfer.
The project is about finding ways and encouraging traditional tourism SMEs and tourism (and non-tourism) innovative startups and innovators for a mutual benefit corporation (TANDEM-concept). The scope is to scout innovative solutions for helping traditional SMEs to adopt a more eco-sustainable approach in the tourism industry.
THE BUDDHIST TOURISM CIRCUIT IN INDIA AND NEPAL
Regional Tourism Strategy Update & Research
The Buddhist Tourism Circuit is a priority development for India, given the strategic importance of Buddhism to India and its neighbours. Together with SW Associates, RoadsWellTraveled conducted a diagnostic study and strategy update of the Buddhist tourism circuit in India and Nepal for the Asian Development Bank.
MIXED USE DEVELOPMENT IN DUBAI
Concept and Product Strategy
RoadsWellTraveled developed a concept and product strategy for a multi-level 350,000 sft. mixed use development in an upcoming and vibrant neighbourhood in Dubai. The client's refreshing focus on wellness and alternative living helped us formulate a unique concept that weaves through multiple asset classes- residential, commercial and hospitality.
Product and Content Strategy
Postcard Travel is an exciting and fresh new way of exploring the world, combining authentic user-generated travel information that best articulates a destination. RoadWellTraveled worked with the startup and its founder in its early days in defining its product and content strategy.