Travel & Tourism
Photo: Kasbah Toubkal, Morocco, by Minu Chawla
As a boutique tourism development consultancy, RoadsWellTraveled Advisory helps destinations (local, regional or national), tourism organisations and brands define their identity and unique selling proposition, articulate it through authentic and sustainable tourism products, and bring these products to market through strategic planning, product development, and project management.
STRATEGY & PLANNING
Insight-driven strategies for destinations, tourism organisations and travel brands that assimilate the local ecosystem, deliver impact to residents, and immersive experiences to tourists.
Destination Assessment, Masterplanning, Product-market fit assessment, Feasibility Studies, Benchmarking and other qualitative and quantitative analysis to develop destinations for the long term.
Development of sustainable, cultural and adventure products within the destination.
Primary and secondary research to aid sustainable strategies and sound decision making.
THE BUDDHIST TOURISM CIRCUIT IN INDIA AND NEPAL
Regional Tourism Strategy Update & Research
The Buddhist Tourism Circuit is a priority development for India, given the strategic importance of Buddhism to India and its neighbours. Together with SW Associates, RoadsWellTraveled conducted a diagnostic study and strategy update of the Buddhist tourism circuit in India and Nepal for the Asian Development Bank.
MIXED USE DEVELOPMENT IN DUBAI
Concept and Product Strategy
RoadsWellTraveled developed a concept and product strategy for a multi-level 350,000 sft. mixed use development in an upcoming and vibrant neighbourhood in Dubai. The client's refreshing focus on wellness and alternative living helped us formulate a unique concept that weaves through multiple asset classes- residential, commercial and hospitality.
Product & Content Strategy
Postcard Travel is an exciting and fresh new way of exploring the world, combining authentic user-generated travel information that best articulates a destination. RoadWellTraveled worked with the startup and its founder in its early days in defining its product and content strategy.